FiveTen

When 30-year-old Charles Cole returned home from a climbing trip in Yosemite National Park in 1984, shocking news awaited him: his father had suffered a heart attack and a stroke! Although his father was alive, the news changed the climber's life. Charles Cole felt it was his duty to support his family financially. Although he was a passionate climber and never wanted to work in the climbing industry, he founded his first climbing shoe company with his family in 1985. They wanted to develop shoes that provide the right grip when climbing and made the first prototypes out of comfortable tennis shoes from Poland for 10 dollars, which they soled with a newly developed rubber: the legend of the FIVE TEN Stealth Rubber was born! A shoe that ultimately revolutionized climbing and made countless first ascents of breakneck routes possible. Even today, the best climbers in the world swear by FIVE TEN shoes.

However, the FIVE TEN Stealth Rubber did not remain a pure climbing shoe for long, as other athletes soon became aware of the shoe. A real fan base developed, especially in the MTB scene in California. FIVE TEN officially entered the flat pedal shoe market 15 years ago and to this day their models are among the most popular mountain bike shoes in the world. Many professionals can no longer and do not want to do without the innovative shoes from California. No wonder - the shoes from FIVE TEN combine the super grippy stealth rubber sole with excellent workmanship, high wearing comfort and a casual look.

FIVE TEN has the right shoe for every application. The range includes models for leisure-oriented bikers, but also has shoes for demanding downhillers and enduro riders. All of them have a neatly profiled sole with excellent friction and a robust upper material. Sophisticated lacing and Velcro systems, additional insulation and reinforcement of areas at particular risk of contact round off the features. FIVE TEN's recipe for success is based not least on the collaboration with many well-known professionals. The FIVE TEN team regularly communicates with them in order to fine-tune the models.

The sudden death of climbing pioneer and FIVE TEN founder Charles Cole last year was a shock for all fans of the label, but Cole sold the brand to ADIDAS in 2011. A decision that Charles Cole never regretted. On the contrary, even back then he was looking forward to working with ADIDAS and the new ideas that have now emerged from the strong partnership.