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E-Bike Deals
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Clothing Deals
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Parts Deals
Drivetrain, brakes, wheels, cockpit – upgrades at the Black price.
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Accessory Deals
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Children's bikes, ride-on toys & play vehicles, clothing, helmets and accessories.
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Black Friday, Black Week and Cyber Monday 2026: all dates
Black Friday traditionally falls on the Friday after American Thanksgiving. In 2026, that will be November 27. However, many promotions are not limited to this one day. In retail, the promotional period typically unfolds as follows:
- Early to mid-November: The first early offers appear. The selection of sizes and colors is usually greatest at this time.
- Monday, November 23, 2026: The classic Black Week begins.
- Friday, November 27, 2026: Black Friday, the well-known main day of the promotion.
- Monday, November 30, 2026: Cyber Monday. It concludes the classic promotional phase.
In the following years, Black Friday will also fall at the end of November.
| Year | Black Friday | Cyber Monday |
|---|---|---|
| 2026 | November 27 | November 30 |
| 2027 | November 26 | November 29 |
| 2028 | November 24 | November 27 |
The promotional period for Liquid-Life is the one we announce on this page and in the newsletter before it begins. Individual offers may sell out earlier due to limited stock.
Black Friday 2026 deals at Liquid-Life
Black Friday offers can include products from across the entire range: e-bikes, e-mountain bikes, mountain bikes, gravel bikes, road bikes, trekking bikes, city bikes, children's bikes, as well as clothing, bike parts and accessories. Which models and brands are actually discounted depends on availability and current stock. The range includes bikes from Cube, Specialized, Trek, Orbea, Focus, Ghost, Haibike and Kalkhoff, among others. Current models, selected discontinued models, various equipment versions and bicycles from different price ranges may all be included in the Black Friday offers. It is therefore worth checking back regularly and keeping an eye on the latest deals.
- E-Bikes: You'll find everything about discounts on last year's models, battery and drive generation in the Black Friday E-Bike Offers.
- Non-motorized bicycles: You'll find mountain bikes, gravel bikes, road bikes and trekking bikes, as well as tips on the best time to buy, in the Black Friday Bicycle Offers.
- Clothing, parts and accessories: Frame size doesn't matter here, and quantities are usually larger. The risk of coming away empty-handed is correspondingly lower. To the Accessories Sale.
How to prepare for your Black Friday purchases
If you know what you need before the promotion starts, you can make quicker and more confident decisions during Black Week. Four preparations will help you with this:
- Define your intended use. Think about what routes you want to ride on and what the bike needs to do for you in everyday life. This will help you quickly rule out deals that are only appealing because of their price.
- Determine your frame size. Find out your size before the promotion starts, for example using our bike advisor. During Black Week, popular sizes are often the first to sell out.
- Create a shortlist. Save two or three specific models and note their current prices. This will help you later determine whether the promotional price is genuinely lower.
- Set a target price in euros. Decide on the total amount you want to spend, including shipping and any necessary accessories. A high percentage discount should not push your budget higher.
Always compare the full final price, including any shipping costs. For example: Offer A costs 1,499 euros plus 19.90 euros for shipping. Offer B costs 1,509 euros including shipping. All other things being equal, Offer B is 9.90 euros cheaper overall, even though the product price alone initially appears higher.
We currently charge shipping costs of 19.90 euros for bicycles under 1,500 euros.
Company bike leasing on Black Friday
Liquid-Life works with numerous leasing providers, including JobRad, Bikeleasing, Business Bike and Lease a Bike. Whether a promotional price is accepted in your leasing offer depends on the specific bike and the leasing provider. Therefore, ask for an individual quote and check what bicycle price is used in it. You can find all partners and the process under Bike Leasing.
If the reduced price is accepted, it can lower the leasing rate. However, when converting salary, the taxable non-cash benefit is generally based on the RRP, not on the discounted purchase price. Compare the complete leasing offer, including insurance, service, and the terms at the end of the contract, with a direct purchase. Do not add the promotional discount and the advertised leasing savings without checking.
Right of Withdrawal and Voluntary Returns
When buying online, as a consumer, you also have a statutory right of withdrawal of 14 days from receipt for discounted goods. Clearly declare the withdrawal to the retailer. Simply returning the goods without comment is not sufficient. Exceptions apply, for example, to custom-made goods.
Separately, Liquid-Life offers a voluntary 30-day return policy for unused goods. For bicycles, a freight forwarder will collect the item after registration, packed in the original box. Therefore, keep the original box until you are sure about the bike. You can find the terms and return costs on the Returns page.
Warranty, Guarantee and Workshop
If there are any defects, the seller is your point of contact. The statutory two-year warranty also applies to discounted new items. A manufacturer's warranty is provided voluntarily and does not replace these rights. Report any defect to the retailer first before commissioning a third-party repair at your own expense, and have your proof of purchase and photos ready. For inspections and wear-and-tear work, you can book a workshop appointment with Liquid-Life or use the pick-up and delivery service.
Frequently Asked Questions about Black Friday at Liquid-Life
When is Black Friday 2026?
Black Friday 2026 is on Friday, November 27, 2026. Black Week begins on Monday, November 23, and Cyber Monday follows on November 30, 2026.
How long do the 2026 Black Friday deals last?
We will announce the exact promotional period on this page and in our newsletter before it begins. Due to limited stock, individual offers may sell out before the promotion ends.
What is the difference between Black Friday, Black Week, and Cyber Monday?
Black Friday is the Friday after Thanksgiving. Black Week usually refers to the entire promotional period during the week before. Cyber Monday follows immediately after the Black Friday weekend. None of these dates guarantees the lowest price. If your dream bike is available in your size and meets your target price, you don't have to wait for a later day.
Could my dream bike or frame size be sold out?
Yes. Bicycles and e-bikes are produced in fixed frame sizes, colors, and equipment variants and cannot be reordered during the promotion. Popular sizes such as M and L are often the first to sell out. Therefore, check the price and availability before the last day of the promotion.
Is it worth waiting until Black Friday to buy a bike?
If you know exactly which model you want and need your size, you’ll often feel more confident buying before the promotion starts. If you’re flexible about the brand, color, or model year, Black Friday is a great opportunity. We explain when it pays to buy a bike during the year in our Black Friday bike deals.
Are there Black Friday deals on e-bikes?
Yes. E-bikes are among the categories with the greatest potential savings in euros, especially for last year's models. You can read about what discounts are realistic and what you should look for regarding the battery and motor in the Black Friday E-Bike Deals.
































