100PERCENT BRAND SHOP
100% has been involved in action sports since the 80s - after great success in motocross, they expanded their product range early on to provide the best equipment for BMX riders and downhill or enduro racers. As the brand's popularity grows, jerseys, helmets, gloves and of course the famous glasses and goggles are now part of the action-packed brand's range.
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THE SPIRIT OF RACING
Anyone who always gives 100 percent will be successful at the Californian manufacturer of accessories to like-minded people. The blue and white logo made well-known US motocross stars famous in the early 1980s. Today the company also equips mountain bikers and enduro fans with bikewear , protective equipment and goggles out of.
When it comes to safety glasses in particular, we like to recommend 100% models because they fit securely and comfortably, ensure good vision and are still available at a reasonable price. The brand has also received multiple awards for gloves that not only protect against injuries, but also against icy winds. They are extremely comfortable to wear and guarantee optimal control of the handle, gearshift and brake levers.
You can also find various backpacks in a sporty 100% design to safely transport your belongings and well-thought-out protective packs for your goggles, action cam and other devices.
RIDE 100% - THE SPIRIT OF RACING
“No matter whether there’s a competition coming up or everyday life: if you don’t always give 100%, you’ll regret it!”
The 100% brand has been synonymous with motocross in the USA for almost four decades. The durable accessories brand has always had an important influence on the scene and has helped shape many memorable moments in the history of the sport. It all started in the early 80s in California. Back then, the striking design of the logo adorned the shirts of real motocross greats and made the brand 100% known.
RIDE 100% - HOW MUCH COMMITMENT DO YOU WANT TO GIVE?
Today, 100% still equips the world's most famous motocross riders, but the San Diego label can now also be found on downhill trails and BMX tracks. Some of the world's most successful names from the mountain bike scene are among the 100% riders. These include names like Andrew Neething, Nico Vouilloz and the DH World Champion Loic Bruni. 100% inspires a whole new generation of riders, but the question still applies: “How much effort do you want to give?” – We’ll tell you: Guaranteed 100%!
The Californian brand stands for equipment that can withstand tough action. No matter whether gloves, goggles, sunglasses or helmets - high-quality, robust materials and first-class workmanship are always used. The brand is characterized by innovative ideas with which it always shines and the unmistakable style of 100% puts the competition in the shade. The brand from San Diego also shines when it comes to functionality and comfort.
100% became known primarily for their stylish goggles, high-quality gloves and sunglasses. However, the Americans have now expanded their range and have first-class helmets and even clothing for mountain bikers in their range.
100% ARMEGA GOGGLE – CONTRAST-ENHANCED GOGGLE AND WITH ULTRA HD LENS
From the huge selection of first-class goggles from 100%, what stands out this year is the Armega Goggle , which the Californians only introduced this year. The new high-end goggle is used in downhill and is equipped with an Ultra HD lens. This ensures an extremely sharp view. The Ultra HD glass is reinforced with a polycarbonate material and is therefore completely shatterproof and impact-resistant. The revolutionary HIPER technology ensures that the primary colors - red, green and blue - do not overlap in the field of vision. This increases contrast, colors appear more vibrant and depth perception takes on a new dimension. The newarmega goggle from 100% also features the quick-release system, which allows the lenses to be changed quickly and easily. The six holding points on the frame ensure the correct fit.
100% of the newarmega goggles even managed to do something about sweating. Sweat and moisture are collected by the padding and drained away via an integrated channel. To prevent the Ultra HD glass from fogging up, the frame has air inlets that create comfortable air circulation.
Sunglasses with optimal visibility - the 100% sunglasses with photocromic lenses
100% also came up with something special for the sunglasses. The Speedtrap, Speedcraft, S2 and Sportcoupe models are now also available with the revolutionary Photocromic lenses. The self-tinting lenses automatically adapt to changing lighting conditions within seconds. Annoying putting on and taking off sunglasses is a thing of the past and the best thing is: you can fully concentrate on your ride because your eyes are significantly relieved and don't have to adapt to constant changes in light.
MIPS technology and excellent ventilation in the 100% helmets
The helmets from 100% are also among the best available on the market. The 100% Aircraft, for example, is equipped with 25 ventilation openings, which ensures excellent ventilation. They make the Aircraft one of the most ventilated helmets on the market. Thanks to the outer shell made of carbon and Kevlar, the aircraft is absolutely lightweight and yet uncompromising when it comes to safety. – This is also ensured by the MIPS system ( Multi Directional Impact Protection System), which protects the head from impacts from different directions of movement.
Gloves and clothing from 100%
100% has a huge selection of gloves that impress professionals and amateurs and have even won several awards. The gloves from 100% not only protect against icy wind and cold rain, but also prevent injuries. They ensure the best comfort on the handle, gearshift and brake levers.
Another visual highlight is the lifestyle clothing line, which has been brought out 100% specifically for men and women. Bright colors and the eye-catching logo adorn hats, caps and shirts and ensure a real eye-catcher.